Tuesday, March 11, 2008

Responding to technology: Facebook edition

If you're a big lumbering corporation, organization, or market, there are two ways you can deal with technology that threatens "the way we've always done it".

One: you can adapt, adopt, and embrace the technology. A risky move, but inevitable after a certain point.

Two: you can suppress, exclude, and punish the use of the technology, which requires you to expend a huge amount of effort just to keep doing what used to come naturally.

See Seth for a way, way better treatment.

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